BACKFLIP REAL ESTATE INVESTING
Building social from the ground up
As an early member of Backflip’s team, I helped build the company’s social presence from its earliest stages - developing the organic social strategy, content and original programming that would shape how the brand showed up across Instagram, LinkedIn, Facebook, TikTok, X and YouTube.
Over four years, the role grew alongside the company, spanning social strategy and creative development, content production, editorial storytelling, original video and podcast programming, event marketing and performance strategy. The result was a social ecosystem that grew from zero to more than 32,000 followers while supporting community growth, customer acquisition and measurable business impact.
Social Strategy + Direction
Content Strategy
Creative Development
Cross-Platform Strategy
Video Production
Original Programming
Editorial + Copywriting
Event Marketing
Production Management
Performance + Optimization
CONTENT + Creative
The goal was to make a complicated category easier to understand. Content translated real estate investing, financing and the Backflip product into stories designed for the way people actually consume information on social. From short-form educational video and member stories to brand content, product messaging and timely social concepts, each format was developed around a clear audience need rather than a one-size-fits-all content calendar.
VIDEO CONTENT
SOCIAL CREATIVE
