Boll & Branch
Creating the social content behind the Designer Spotlight
As part of Boll & Branch’s Designer Spotlight series, Bold SMAC Designs transformed a primary bedroom using the brand’s signature bedding and textiles. SEEN led the social content surrounding the collaboration - from capturing Boll & Branch’s requested footage and designer interviews for the brand’s channels to developing original behind-the-scenes content for Bold SMAC’s own audience.
Social Creative Direction
Content Strategy
Creative Concepting
Interview Development
Shot Planning
On-Site Directing
iPhone Content Capture
Video Editing + Post-Production
Social Copy
CONTENT Strategy
The opportunity was to take one collaboration and create multiple stories around it. From concept development and interview planning to on-site direction, iPhone capture and post-production, we documented the process from product selection through the final reveal—turning a single brand moment into a cohesive collection of social-first content.
the process
The Reveal
behind the scenes
