a social strategy for a luxury business with a local legacy

SEEN developed a social strategy for Capetown Watch & Diamond designed to translate an established luxury business into a stronger, more intentional digital presence. Through audience, competitor and category research, we identified opportunities to modernize how the brand showed up on social while preserving the expertise, trust and personal service at the center of the business.

The strategy established a clearer content direction across organic and paid social, with creative concepts designed to showcase the product, build brand recognition and turn decades of expertise into content relevant to a new generation of luxury consumers.