Making logistics feel human

At Nolan Transportation Group, I helped shape the digital presence of a national third-party logistics company, translating a complex B2B business into social content built around the people, expertise and culture behind it.

Through social strategy, content development and digital storytelling, the work balanced corporate communications with employer branding, industry education and culture-led content—giving audiences a more accessible way into the NTG brand while supporting broader marketing and recruiting priorities. This strategy 4X our website visits in just 6 months, reaching over 1 Million unique visits in a month.