SEEN IN ACTION
Scroll to see some of our past work and how we’ve transformed our client’s social feeds, implementing strategies that grew their business.
Luxury Architectural Designer
Bold SMAC Designs brings an extraordinary level of craft and vision to the multi-million dollar custom homes they design - and their social media needed to reflect that. When I came on board to manage their Instagram and Facebook presence, the content potential was already there; what was missing was the strategy and consistency to turn it into a powerful brand asset.
I conducted a full audit and refresh of their social presence, rebuilding their content approach from the ground up to match the sophistication of their work. We elevated their visual storytelling to better showcase their architectural portfolio, refined their caption voice to feel as polished and intentional as their designs, and introduced behind-the-scenes content that gave prospective clients a window into the collaborative, detail-driven process of working with them. Every post was crafted to communicate one thing clearly: this is what excellence looks like.
The result is a cohesive feed that captures both their professionalism and the bold, distinctive vision that sets them apart in a competitive industry.
Results in 4 months:
📈 50% increase in followers
👁️ 20K+ impressions per month
🏡 2 new clients acquired directly through Instagram
Family-Owned Jewelry Store
With six decades of history and a loyal - but aging - clientele, this family-owned Roswell, GA jeweler knew it was time to evolve. Having built their reputation through word of mouth and email alone, they were ready to enter the digital space with a clear goal: attract younger, millennial customers without losing the trust and tradition that defined their brand.
I developed a dual organic and paid strategy designed to do more than showcase their curated inventory of luxury watches and fine jewelry - it was built to sell the experience of having a personal jeweler. The strategy centered on repositioning their brand perception entirely. Their existing grid lacked the elevated aesthetic their clientele expected, so we overhauled their visual identity with cinematic, scroll-stopping content that reflected the true luxury of their offerings.
To connect with a younger audience, we refined their tone of voice across all captions to feel both aspirational and approachable, and wove in behind-the-scenes content that gave followers an authentic look at the craftsmanship and personalized service that only 60 years in the business can deliver - turning passive scrollers into invested, loyal customers.
FinTech Startup
When Backflip launched, they had no social media presence - not a single account, not a single follower. I built it all from the ground up.
As the sole architect of their social media strategy, I created and scaled their presence across four platforms - Instagram, LinkedIn, Facebook, and YouTube - managing every facet of the operation end to end. From developing the brand voice and visual identity to executing paid strategies, nurturing community engagement, and partnering with influencers, I owned the full ecosystem.
As the business evolved, so did the strategy; I continuously analyzed performance data to refine our approach and ensure the content always aligned with where Backflip was headed.
What started as zero became a thriving, multi-platform community - and a measurable driver of business growth. Beyond the numbers, the strategy fostered a genuinely active and engaged community of followers who were invested in the Backflip brand and mission.
Results:
🚀 400% year-over-year follower growth
👥 32,000+ total followers across all platforms
👁️ 1M+ impressions
🎯 5,000+ new members acquired through social media